Jessica is the Consumer Communications Director at Instagram, where she oversees all PR efforts across consumer verticals such as fashion, entertainment, sports, teens and music, as well as broader topics like well-being and small business. When she was young, her mother subscribed to the print edition of Women’s Wear Daily. She read the publication everyday and, at a young age, developed a love for magazines. Her passion for publications inspired her to attend the University of Michigan and study Communications with an end goal of becoming a writer or editor for a fashion magazine. Though she interned at a teen magazine while an undergrad, when it came time to graduate, she ventured into public relations to gain more exposure to the industry. She began her career working at a small public relations firm. “Working at a small company is a great experience because you really have to hit the ground running,” she said. “You have to do every job from meeting with the heads of companies to taking out the office trash at night. You have to be able to learn how to do it all.”
Over the course of her career, Jessica earned roles at established companies such as The Knot and Hearst Magazines. Her last role before her current position was at the parent company of LA retail brand Fred Segal. While she loved her time there, after a few years, she wanted to challenge herself in new ways. “It is very easy to stay somewhere when you are comfortable,” she said, “but I wanted to be challenged.” With that in mind, Jessica left and set out for the tech industry. She accepted a position at Instagram and has been there since.