On Thursday, March 15th, members of the FSF community met for our first LA Entrepreneur Meetup at Tastemade’s Los Angeles office to listen to co-founder, Joe Perez, speak about the brand’s journey to success. He focused on the need to have passion for the concept/company you create and to use innovation and originality to keep audiences engaged across all social platforms by adjusting for each outlet accordingly. Joe also stressed the importance of knowing how you’re positioned as a brand and staying significant through a consistent and beautiful aesthetic.
In addition to Joe’s insightful and inspiring keynote was a presentation from FSF alumni and founder of Retail for the People, Krista Boyer, who coaches retail executives and fashion creatives on how to drive revenue for their brand through empowering great teams. Through team training and group coaching, creating an effective operational structure, and establishing a clear vision for the brand, they ensure teams and their owners know the why behind all the business decisions.