ADG Entrepreneur Meetup: NYC x Betabrand

At our 2nd NYC Entrepreneur Meetup, Margie Benford, Director of Merchandising and Design at and Bethany Meuleners, Head Designer of Betabrand provided insight into the company’s unique online retail platform: an entirely crowdsourced and crowdfunded product assortment. What sets Betabrand apart from other crowdfunding websites is their infrastructure to then manufacture the product once it is “green lit” and positively voted on by the community.

Lily Chen, Co-Founder of Thistle & Spire and 2010 FSF scholar pitched her confidence boosting, female empowering, Brooklyn-based lingerie company. As a self-proclaimed nerdy teen, Lily always thought lingerie was only intended for herself, meant to be hidden under clothes. Inspired by her mother, she not only found her own voice and confidence, but a niche market for luxe fabrics and architectural details at an accessible price, meant to be shown off. 

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Margie Benford & Bethany Meuleners


Director of Merchandising & Design and Head of Design at Betabrand

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Lily Chen

Co-Founder, Thistle & Spire