2020 Case study brainstorm event

In an effort to make this the most engaging case study yet, we want to hear from our scholars, alumni, mentors and Board on what topics they would like to see us craft our next case about. To get the creative juices flowing, below are some guidelines on what makes a good case study. Make sure to give some time thinking about your idea ahead of time – there will be a $1000 prize for the scholar or team of up to 4 scholars with a winning submission! All entries must be submitted by Monday, July 16th by midnight, 11:59:59PM PST.  For more information on the 2020 Case Study Brainstorm event held in NYC on July 16th from 5:30PM - 8PMEST please email rsvp@ymafsf.org. 

2020 FSF Case Study Brainstorm Agenda

  • 5:30-6:00PM: Registration & Networking – scholars/alumni/mentors/BOG arrive & are each assigned to a table, with an even mix of business/design represented
  • 6:00-7:30PM: Speed Brainstorming – BOG/mentors stay at tables throughout the event, while alumni & scholars move around every 15 minutes; during this time period, scholars go around the table and pitch their ideas, opening up for feedback from the group
  • 7:30-8:00PM: Idea Submission & Networking. Submissions will be judged and winner(s) announced at the Hearst Summer Institute on July 25th.

What makes a good case?

  1. It’s relevant & interesting: a good case is one that scholars will enjoy writing and judges will enjoy reading
  2. It’s got more than one right answer: a good case is open ended and has not yet been solved
  3. It’s broadly applicable: a  good case is provides a common theme between design, marketing/merchandising, supply chain and technology/analytics

What will happen at the actual Brainstorm event?

The purpose of the brainstorm is to refine scholars’ ideas with the help of the board, alumni & mentors. Scholars will rotate (along with their groups, if they have them) around tables at which they can discuss their ideas with alumni, mentors and members of the board to get a better sense for whether their prompt would make for an interesting case study in all four fields. 

Do I need to do pre-work?

Coming up with a good case study prompt sometimes required some inspiration research, but if you feel like you have come up with a case idea without that, there is no pre-work necessary!

Should I create a team or will you assign me a team?

Scholars are encouraged to form teams of up to four prior to the event, but are also free to come up with ideas independently.  

Who can win the $1000?

Only 2018 Scholars can win, but we encourage the board, mentors and alumni to attend the event as well and serve as a sounding board for scholars’ case study ideas.

Please fill out the form below to compete in our 2020 Case Study Brainstorm Competition. 

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