In this year’s case, you will explore opportunities for a fashion company to expand in the global market. Click below to view a list of our frequently asked questions as further support during the application process. 

2019 CASE STUDY COMPETITION FAQ

 

What is the judging criteria for the FSF case study competition?

You will be judged on the depth and relevance of your research (30% of score), the creativity and feasibility of your ideas (50% of score) and the clarity with which you portray both (15% of score). Following format directions will account for the remaining 5% of your score. Your case will be judged by industry professionals including the YMA FSF Board of Governors, YMA FSF Mentors, and YMA FSF Alumni. They will be using the following criteria to score your case:

RESEARCH (30%)

• Has the scholar completed exhaustive research on best-in-class market players and their retailer of choice in order to successfully fulfill the objective at hand?

• Has the scholar acknowledged any instances in which their idea (or something close to) has been executed in the past, and whether it was successful?

• Does the scholar display strong business acumen and common sense?

CREATIVITY & FEASIBILITY (50%)

• Is the scholar’s idea unique, inspiring and innovative?

• Is the scholar’s idea well-thought-out and conceivably executable?

CLARITY (15%)

• Has the scholar clearly completed each portion of their prompt?

• Does the scholar’s case follow logical development and a clear structure; is it easy to follow and summarize?

FORMAT (5%)

• Has the scholar followed all formatting directions, 1" margins on all 4 sides, double spaces, size 12pt Times Roman font?

• Has the scholar used correct grammar and spelling?

• Has the scholar included a title page with one sentence to summarize the case?

• Was the student's name and school was kept anonymous?

When is the case study due?

The completed case study is due October 1, 2018.

What date will the 2019 prompt be released?

The 2019 case study prompt was published on February 5th, 2018 to all FSF academic partners. Please reach out to your school's FSF educator for more information.

I am currently a high-school senior and I have been accepted to one of the FSF member schools. Can I apply for the scholarship prior to starting my freshman year?

Unfortunately, the scholarship is open only to students currently enrolled at one of our member schools. High school seniors must wait until their freshman year in order to apply.

How do I access the 2019 case study prompt?

To access the 2019 case study prompt, reach out to your school’s FSF educator. This list can be found under our "Member Schools" on the "Scholarships" dropdown. Or go to: https://www.ymafsf.org/member-schools/

If I am studying abroad for the entire 2018-2019 academic year, can I still participate and apply for the case study competition?

Yes.

Is there a preferred format or order of subtitles?

No.

Is a primary source required for this year's case study?

No.

What are the instructions for submitting my case study?

Case studies should be submitted via Slideroom. Please contact your educator for complete instructions.

How do I get access to log onto Slide Room?

By September 1, 2018 applicants competing in the FSF scholarship competition will receive the SlideRoom link from their FSF educator. Applicants will then create a their SlideRoom account, complete the online application, upload their completed case study and SUBMIT by October 1, 2018 before 11:00 PM EST.

Should each applicant choose whether do complete part A/B/C/D or are all applicants expect to complete all four sections?

Each applicant is expected to only choose one discipline (Design & Product Development, Merchandising & Marketing, Technology & Analytics or Supply Chain).

Is the page limit 10 (15 for Design & Product Development), one-sided?

Yes.

Does the 10 page limit (15 for Design & Product Development) include references?

No.

Is the cover page included in the page limit?

No.

Is there a page limit on the appendix?

Yes, the appendix should be no longer than 5 pages.

Within the design case, what type of sketches are acceptable? Is it limited to hand-drawn sketches, digital sketches?

Illustrations can be done by hand or by CAD.

Are students required to complete a SWOT analysis for the study this year?

No. While students are required to conduct research on the leading fashion retailers that are relevant to each discipline prompt and to share a brief comparison of the various retailers researched, there is no required format or framework for this section of the case study.

Does this year's scholarship need to contain an abstract at the beginning of the report? If so, is that included in the 10 page limit?

No abstract page is required. We asked that an abstract statement is incorporated on the title page and reduced it to one sentence to summarize the case.

For the Merchandising and Marketing six-month financial plan, should the focus be on one physical store's finances or the entire company?

The format of the financial plan is up to the scholar. What is important is that the scholar clearly outlines all the assumptions they made to project out their expected sales, receipts, profit margin and inventory. The case reader should get a can get a clear sense that the scholar has thought through the financial repercussions of their proposal, and that they have a specific plan for how their proposal will provide a return on the company's investment.

Do students have a choice to pick either an existing retailer/brand for their global expansion or create a company and develop a global expansion plan?

Students should pick an existing company.

Can the chosen brand/retailer have 'any' global presence?

Yes, as long as the company does not have physical stores in the chosen country of expansion.

Can the chosen company manufacture their product in the chosen expansion market? Can they have an online presence?

Yes, as long as the company does not have physical stores in the chosen country of expansion.

 

Have a question about the 2019 FSF Case Study Competition?  Inquire below!

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