2017 Geoffrey Beene National Scholarship Finalists



Introducing Aleksija Vujicic, University of California, Los Angeles

Major:  International Development Studies / Minor: Spanish


Hometown:  Toronto, Ontario, Canada

What drew you to pursuing a career in the fashion industry? When I was young, I dreamt of a glamorous life that consisted of designing clothing, attending Fashion Week shows around the world, and leading the magnificent, yet somewhat mysterious, world of fashion. As I grew older, I realized that my talents lie more on the business side than that of design, and I decided to study a law and business oriented program in university. However, my personal love for fashion remained the same. When I began reading about various inspiring women who had attended law school, but ultimately became extremely successful in the fashion industry, I realized I could have the best of both worlds. 

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What are some of the activities you are involved with on campus? I am involved in a wide variety of clubs and programs, that all appeal to varying interests of mine. I am an executive member and volunteer coach in the Coaching Corps Organization that provides volunteer sports coaches to underprivileged areas in Los Angeles. I am also a delegate in UCLA’s Model United Nations Delegation, through which I compete in various conferences around the country in a role-play of the United Nations, as delegates seek to ameliorate international relations. Finally, I am the Marketing Director of UCLA’s Fashion and Student Trends Club, which organizes and hosts an annual fashion show to showcase UCLA’s own fashion designers.

How do you enjoy spending your free time?  In my free time, I enjoy exercising, and taking advantage of the many opportunities that living in a city such as Los Angeles provides me with. My preferred methods of exercise are running, yoga, skiing and hiking. In the city, I love going to art museums, reading in parks, experimenting with new restaurants and cuisines, and going for coffee with friends. 

Where you do you hope to see yourself after graduation?  Immediately after graduation, I hope to spend time fulfilling many of the passions I have not had sufficient time to attend to whilst in school. This will include extensive travelling, volunteer work abroad, spending time with family, and working to gain vital experience in the fashion industry. Following that, I plan to continue with education at a post-graduate institution, in the hopes of attaining a dual J.D./M.B.A. Degree. This will then hopefully aid me in my pursuit of a career in the fashion industry. 

In what way do you hope to make an impact on the future of fashion? I hope to once and for all make fashion truly culturally, politically, and environmentally conscious. While I hope to act as a taste-maker, by merging fashion and lifestyle and supporting the democratization of fashion, I wish to do so in a manner that improves the very core of fashion- that of production. This includes addressing work environments and wages in third world countries, while revolutionizing production processes to ensure environmental sustainability. 

 What does winning a YMA Fashion Scholarship Fund Geoffrey Beene Scholarship mean to you? How will this scholarship help you to pursue your dreams and career goals in the fashion industry?  Winning the Geoffrey Beene scholarship is the ultimate affirmation that hard work brings success. As I mentioned before, I do not come from a fashion background, and the opportunity to show understanding, innovation, and forward-thinking in the industry is truly exciting. As I am graduating this coming Spring 2017, I hope that winning this scholarship will be the first step in a long and successful career in the industry. If, in ten years from now I have accomplished my goal of becoming a fashion director or editor of a prominent fashion magazine, I will point to this as the moment where it all began.