In this year's case study, you will explore how the weaving together of digital technology with offline shopping can improve the performance of a fashion retailer of your choice.  Click below to view a list of our frequently asked questions as further support during the application process. 



What is the judging criteria for the $5,000 case study competition?

You will be judged on the depth and relevance of your research (30% of score), the creativity and feasibility of your ideas (50% of score) and the clarity with which you portray both (15% of score). Following format directions will account for the remaining 5% of your score. Your case will be judged by industry professionals including the YMA FSF Board of Governors, YMA FSF Mentors, and YMA FSF Alumni. They will be using the following criteria to score your case:


• Has the scholar completed exhaustive research on best-in-class market players and their retailer of choice in order to successfully fulfill the objective at hand?

• Has the scholar acknowledged any instances in which their idea (or something close to) has been executed in the past, and whether it was successful?

• Does the scholar display strong business acumen and common sense?


• Is the scholar’s idea unique, inspiring and innovative?

• Is the scholar’s idea well-thought-out and conceivably executable?


• Has the scholar clearly completed each portion of their prompt?

• Does the scholar’s case follow logical development and a clear structure; is it easy to follow and summarize?


• Has the scholar followed all formatting directions, 1" margins on all 4 sides, double spaces, size 12pt Times Roman font?

• Has the scholar used correct grammar and spelling?

• Has the scholar included a title page with one sentence to summarize the case?

• Was the student's name and school was kept anonymous?

When is the case study due?

The completed case study is due October 16, 2017.

What date will the 2018 prompt be released?

The 2018 case study prompt was published on March 3rd, 2017 to all FSF academic partners. Please reach out to your school's FSF educator for more information.

Must the retailer chosen to complete the case study be a US apparel company?

No, scholars are free to chose a retailers that is not based in the US. They are also free to chose a retailer within not just apparel, but also accessories, home and beauty.

I am currently a high-school senior and I have been accepted to one of the FSF member schools. Can I apply for the scholarship prior to starting my freshman year?

Unfortunately, the scholarship is open only to students currently enrolled at one of our member schools. High school seniors must wait until their freshman year in order to apply.

How do I access the 2018 case study prompt?

To access the 2018 case study prompt, reach out to your school’s FSF educator. For your convenience, here is a list of FSF Educators by school:

Academy of Art University - Jinah Oh,

Arizona, University of - Kylee Vanek ,

Auburn University - Carol Warfield,

Barnard College - Donna Holder,

Brandeis - Alan Bertman,

Buffalo State - Lynn M. Boorady,

Cal-Berkeley - Renee Camarena,

California College of the Arts - John Bauernfeind,

Cal-State Polytechnic U - Peter Kilduff,

Colorado State University - Nancy Miller,

Columbia College in Chicago - Dana Hall,

Columbus College Art & Design - Patricia Carlos ,

Cornell University - Tasha Lewis,

Delaware, University of - Brenda Shaffer,

Drexel University - Alphonso McClendon,

Fashion Institute of Technology - Jennifer Maden,

FIDM - Roni Miller Start,

Florida State University - Ann Langston,

Florida, University of - Cecila Schulz,

George Brown College - Marilyn McNeil-Morin,

Georgia, University of - Greg Vessels,

Harvard University - Benny Belvin ,

Indiana University - Deb Christiansen,

Iowa State University - Ann Thye,

Kansas State University - Hannah Schuh,

Kent State University - Jewon Lyu,

Lehigh University - Nevena Koukova ,

LIM - Marla Greene,

Marist College - Jodi Hartmann,

Miami International, - Charlene Parsons,

Minnesota, University of - Elizabeth Bye,

Missouri, University of - Columbia - Pamela Norum,

Morehouse College - James Tyson,

New York University - Yevgeniya Traps,

North Carolina @ Greensboro - Nancy Nelson Hodges,

North Carolina State University - Kent Hester,

Ohio State University - Alexandra Ruiz Suer,

Oklahoma State - Diane Morton Limbaugh,

Otis College of Art & Design - Jane Engelman,

Parsons School of Design - Shannon Price,

Philadelphia University - Sheila Connelly,

Pratt Institute - Van Lupu ,

Purdue University - Susan Owens,

Rhode Island School of Design - Kathleen Grevers ,

Rhode Island, Univ of - Susan L. Hannel,

Santa Clara University - Cynthia Gamage ,

Savannah College of Art & Design - Doris Treptow,

Stephens College - Monica McMurray,

Syracuse University - Rosemarie P Crisalli ,

Texas A & M University - Cheryl Bridges,

Texas North, University of - Laura Storm,

Texas, University of - Nancy Prideaux,

UCLA - Angela Campbell,

University of Southern California - Dennis Schorr,

Virginia Commonwealth University - Deidra Arington,

Washington University in St. Louis - Casey Jenkerson,

Washington, University of - Emily Smith,

Wharton School, University of Penn - Susan McMullen,

Wisconsin, University of - Madison - Holly Easland,

Yeshiva University - Debra Pine,

What is the page count requirement for the 2018 case study?

While in the past, the FSF case studies had a specific page count requirement for each part of the prompt, the 2018 is no longer broken up into sections. All case studies must be no longer than 10 pages: this does not include appendix, bibliography and footnotes, which should take up no more than 5 additional pages.

How do you define a curated collection?

A curated collection is a collection that can lend itself to be displayed as a destination that customers go to visit instead of simply shop. This could be, but is not limited to, collections featuring both clothing and accessories or other lifestyle items. It could also be, but is not limited to, a collection or assortment that can stand alone or sit within a larger collection, brand, or store. The fashion retailer chosen does not necessarily have to have offered a curated collection before. What is most important is that the collection can clearly accomplish the ultimate goal of the case study, which is to drive store traffic in an evermore digital world.


Have a question about the 2018 FSF Case Study Competition?  Inquire below!

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